View Student Case Study
Verapima
Student
Bernardo Margulis
Senior
SP07
email: bernardo at DesignWithAnO.com
web: www.DesignWithAnO.com
Professor
Bob Warkulwiz
School
Philadelphia University
4201 Henry Av
Philadelphia, Pennsylvania 19144
ph: 267 231 0223
Project assignment
Senior Project: Veraprima is a company that manufactures and distributes basic products for low-income markets
Inspiration, challenges, research
The Bottom of the Pyramid by CK Prahalad, The Eco-Advantage (Inc.com), interviews with marketing experts, and other sources. I was born and raised in Venezuela, a country with 80% of its population living in poverty, and learned about the Bottom of the Pyramid ?a new economic model that states that poverty can be solved through sustainable and profitable economical operations with the poor and poverty alleviation at its core ? through a previous project. For my Senior Project I wanted something that was challenging and meaningful. through a previous project I grew and interest in sustainable design and wanted to explore it furthermore.
Print size
Various
Paper brand desired
Yupo, Mohawk Options Recycled
PCW (recycled) content
Synthetic (Yupo) and 100% (Mohawk)
What were you able to do to make this project more environmentally responsible?
Eco-friendly materials are used as much as possible: Yupo is a synthetic paper that can be incinerated into harmless materials and Mohawk Options Reycled is 100% PCW. Plastic components can potentially be made of bioplastics or other non-harmful alternatives. The stationary system is done as a one-color solution to reduce production waste, as the components will be customized for every line of products and for each employee. Material usage is reduced as much as possible.
How educational was this process for you?
This project was extremely educational. One one side I had to limit myself by the parameters of the Bottom of the Pyramid (BOP). On the other hand, as stipulated by the BOP, I had to further limit myself to be eco-friendly. And on top of that, the scope of the project was bigger than anything I've done before. I learned with this projects how to do responsible design ? both economically and sustainably responsible.
How did this project impact your views on sustainability?
It only improved my desire to explore sustainability. This comfirmed that sustainability doesn't need to compromise quality or creativity. I actually had more fun because of the constrains than if I hadn't thought about sustainability.
Student
Bernardo Margulis
Senior
SP07
email: bernardo at DesignWithAnO.com
web: www.DesignWithAnO.com
Professor
Bob Warkulwiz
School
Philadelphia University
4201 Henry Av
Philadelphia, Pennsylvania 19144
ph: 267 231 0223
Project assignment
Senior Project: Veraprima is a company that manufactures and distributes basic products for low-income markets
Inspiration, challenges, research
The Bottom of the Pyramid by CK Prahalad, The Eco-Advantage (Inc.com), interviews with marketing experts, and other sources. I was born and raised in Venezuela, a country with 80% of its population living in poverty, and learned about the Bottom of the Pyramid ?a new economic model that states that poverty can be solved through sustainable and profitable economical operations with the poor and poverty alleviation at its core ? through a previous project. For my Senior Project I wanted something that was challenging and meaningful. through a previous project I grew and interest in sustainable design and wanted to explore it furthermore.
Print size
Various
Paper brand desired
Yupo, Mohawk Options Recycled
PCW (recycled) content
Synthetic (Yupo) and 100% (Mohawk)
What were you able to do to make this project more environmentally responsible?
Eco-friendly materials are used as much as possible: Yupo is a synthetic paper that can be incinerated into harmless materials and Mohawk Options Reycled is 100% PCW. Plastic components can potentially be made of bioplastics or other non-harmful alternatives. The stationary system is done as a one-color solution to reduce production waste, as the components will be customized for every line of products and for each employee. Material usage is reduced as much as possible.
How educational was this process for you?
This project was extremely educational. One one side I had to limit myself by the parameters of the Bottom of the Pyramid (BOP). On the other hand, as stipulated by the BOP, I had to further limit myself to be eco-friendly. And on top of that, the scope of the project was bigger than anything I've done before. I learned with this projects how to do responsible design ? both economically and sustainably responsible.
How did this project impact your views on sustainability?
It only improved my desire to explore sustainability. This comfirmed that sustainability doesn't need to compromise quality or creativity. I actually had more fun because of the constrains than if I hadn't thought about sustainability.
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