View Professional Case Study
Inspire: AIGA mentoring guidebooks postcard
Design firm
James Victore, Inc
36 South 4th Street
Brooklyn, New York 11211
email: maria_emmighausen@aiga.org
ph: 718 963 1690
Designer
James Victore
Art director
Emma Presler
Project manager
Maria Emmighausen
Copywriter
Mark Randall
Date released
10/7/2007
Proofing method
Soft proof
Print run
22,500
Print size/dimensions
5
Printing process(es)
offset, chemical-free CTP production
Client
AIGA and Worldstudio Foundation
Contact name
Maria Emmighausen
Project abstract
An inspirational postcard commissioned by AIGA and Worldstudio Foundation. The postcard directs members to mentoring resources, created by AIGA and Worldstudio.
Project challenge overview
The objective was to create a compelling, promotional piece for a series of creative mentoring guidebooks available through AIGA. The resources, developed jointly by AIGA and Worldstudio, are available online at no-cost. The card was distributed at the "Next: AIGA Design Conference" and it will be sent to all members.
Project solution details
On the front of the card, inside a sideways figure 8, are the words "Inspire, the future." The shape catches fire before the viewer's eyes. The composition communicates the promise on the reverse of the card, that the mentoring guidebooks "help you find the inspiration to inspire."
Paper brand
95# New Leaf Reincarnation
Coated/uncoated/other
uncoated
PCW (recycled) content
100 percent
Inks & coatings used
vegetable inks
Does the printer have an ISO 14001 compliant or certified environmental management system?
No
Is the printer FSC certified?
No
What more were you able to do to make this project more environmentally responsible?
This card is printed on processed chlorine free, ancient forest friendly, made with wind power, 100 percent recycled paper. It was printed with vegetable inks, chemical-free CTP production process and using 100 percent Green e-certified renewable energy.
Design firm
James Victore, Inc
36 South 4th Street
Brooklyn, New York 11211
email: maria_emmighausen@aiga.org
ph: 718 963 1690
Designer
James Victore
Art director
Emma Presler
Project manager
Maria Emmighausen
Copywriter
Mark Randall
Date released
10/7/2007
Proofing method
Soft proof
Print run
22,500
Print size/dimensions
5
Printing process(es)
offset, chemical-free CTP production
Client
AIGA and Worldstudio Foundation
Contact name
Maria Emmighausen
Project abstract
An inspirational postcard commissioned by AIGA and Worldstudio Foundation. The postcard directs members to mentoring resources, created by AIGA and Worldstudio.
Project challenge overview
The objective was to create a compelling, promotional piece for a series of creative mentoring guidebooks available through AIGA. The resources, developed jointly by AIGA and Worldstudio, are available online at no-cost. The card was distributed at the "Next: AIGA Design Conference" and it will be sent to all members.
Project solution details
On the front of the card, inside a sideways figure 8, are the words "Inspire, the future." The shape catches fire before the viewer's eyes. The composition communicates the promise on the reverse of the card, that the mentoring guidebooks "help you find the inspiration to inspire."
Paper brand
95# New Leaf Reincarnation
Coated/uncoated/other
uncoated
PCW (recycled) content
100 percent
Inks & coatings used
vegetable inks
Does the printer have an ISO 14001 compliant or certified environmental management system?
No
Is the printer FSC certified?
No
What more were you able to do to make this project more environmentally responsible?
This card is printed on processed chlorine free, ancient forest friendly, made with wind power, 100 percent recycled paper. It was printed with vegetable inks, chemical-free CTP production process and using 100 percent Green e-certified renewable energy.
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