View Professional Case Study
The Green Building Institute
Design firm
substance151
2304 E. Baltimore Street
Baltimore, Maryland 21224
email: ida@substance151.com
ph: 410-732-8379
web: www.substance151.com
Designer
Ida Cheinman, Rick Salzman
Creative director
Ida Cheinman
Date released
1/2/2007
Client
The Green Building Institute
Contact name
Ida Cheinman
Project abstract
Substance151 developed a brand image that reflects GBI's vision of the world where natural and built environments co-exist. This fusion of geometric and organic, man-made and natural is the main visual concept of the new brand identity and its applications. The choice of evocative contrasts achieved through carefully selected photography and icons used in both online and offline materials continue to communicate the fusion between built and natural environments.
Project challenge overview
The Green Building Institute is an emerging non-profit organization working to advance environmentally sustainable building practices through education and example. Substance151 was approached by GBI to create a new brand identity and a web presence that allows for growth and scalability.
Project solution details
Paper: Mohawk Options, White Smooth 100% PCW and FSC-certified; manufactured with renewable, non-polluting wind-generated electricity. Printing: Rainbow Printing of Maryland uses soy-based inks. By choosing a local printer, we (1) minimized energy use associated with long-distance deliveries; (2) contributed to building a sustainable local economy. By designing the website in a way that it becomes The Green Building Institute's primary marketing tool, we eliminated the need for a number of paper-based tools.
Paper brand
Mohawk Options
Coated/uncoated/other
coated
PCW (recycled) content
100%
FSC certified content
FSC-certified
Inks & coatings used
soy-based inks
Does the printer have an ISO 14001 compliant or certified environmental management system?
No
Is the printer FSC certified?
No
What more were you able to do to make this project more environmentally responsible?
We used environmentally responsible paper/inks and a local printer. By conducting all presentations electronically (internet, PDFs), we saved paper and other materials otherwise needed for multiple paper copies and presentation boards. Using web-based marketing communications reduces paper waste and printing-related energy use.
Design firm
substance151
2304 E. Baltimore Street
Baltimore, Maryland 21224
email: ida@substance151.com
ph: 410-732-8379
web: www.substance151.com
Designer
Ida Cheinman, Rick Salzman
Creative director
Ida Cheinman
Date released
1/2/2007
Client
The Green Building Institute
Contact name
Ida Cheinman
Project abstract
Substance151 developed a brand image that reflects GBI's vision of the world where natural and built environments co-exist. This fusion of geometric and organic, man-made and natural is the main visual concept of the new brand identity and its applications. The choice of evocative contrasts achieved through carefully selected photography and icons used in both online and offline materials continue to communicate the fusion between built and natural environments.
Project challenge overview
The Green Building Institute is an emerging non-profit organization working to advance environmentally sustainable building practices through education and example. Substance151 was approached by GBI to create a new brand identity and a web presence that allows for growth and scalability.
Project solution details
Paper: Mohawk Options, White Smooth 100% PCW and FSC-certified; manufactured with renewable, non-polluting wind-generated electricity. Printing: Rainbow Printing of Maryland uses soy-based inks. By choosing a local printer, we (1) minimized energy use associated with long-distance deliveries; (2) contributed to building a sustainable local economy. By designing the website in a way that it becomes The Green Building Institute's primary marketing tool, we eliminated the need for a number of paper-based tools.
Paper brand
Mohawk Options
Coated/uncoated/other
coated
PCW (recycled) content
100%
FSC certified content
FSC-certified
Inks & coatings used
soy-based inks
Does the printer have an ISO 14001 compliant or certified environmental management system?
No
Is the printer FSC certified?
No
What more were you able to do to make this project more environmentally responsible?
We used environmentally responsible paper/inks and a local printer. By conducting all presentations electronically (internet, PDFs), we saved paper and other materials otherwise needed for multiple paper copies and presentation boards. Using web-based marketing communications reduces paper waste and printing-related energy use.
